Boidurjo Rick Mukhopadhyay

Nordic Mythology & Iceland’s Sustainable Transformation

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Renewable energy transitions have increasingly been recognised not only as technological and environmental imperatives but also as drivers of community resilience, socio-economic innovation, and energy security. In the Nordic region, ambitious renewable energy policies and high shares of renewables in energy consumption reflect a shared commitment to sustainability that encompasses social participation, democratic engagement, and … Read more

360-Degree Leadership in Times of Crisis

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‘Friends, Romans, countrymen, lend me your ears’ – it takes a lot more than these kind of words today to get listened to, followed, and to exert influence and effectiveness over time. Effective change leaders remove barriers to employee success. Leaders of unsuccessful change tend to focus on results, and more often than not employees … Read more

Responsible Business

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The ten principles of the U.N. Global Compact, formed in 2000, sought to realign business as a force for good. They include compliance and support for human rights; upholding good labour practices and eliminating discriminatory and forced labour; taking up proactive environmental stewardship; and fighting corruption. Several institutions across the planet joined the Compact, including … Read more

Circular Economy: ‘Make-Use-Return’

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The Stone Age didn’t come to an end because they ran out of stones. Similarly, we should be building an economy where we ‘use’ resources rather than ‘use them up’. The human species must change its profligate ways, and radically reduce the level of extraction required to fuel our needs and desires. The economy is … Read more

The Fight for Water in a Thirsty World

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La Soif Du Monde (‘A Thirsty World’) and ‘The Fight for Water: A Farm Worker Struggle’ were two 2012 documentaries based on true stories, anticipating further struggles for water, or lack thereof. Environmentalist Erik Stokstad once remarked that ‘H2O – is there any other molecule so vital, and so problematic, for people? The UN estimates … Read more

Corporate Social Responsibility

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A business that makes nothing but money is a poor kind of business” Henry Ford. “Improving Employee Wellbeing”. “Creating Social Good”. “Sustainable Procurement and Consumption”. “Fair Pay for Fair Work”. These are just some of the slogans used by people talking about Corporate Social Responsibility (CSR, hereafter), which refers to practices benefitting society at large, … Read more

Post-Pandemic Marketing Strategies

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Contemporary marketers must simultaneously think global, local, and glocal factors in order to stay ahead of the curve, or just keep up, given evolving market conditions and a growing attention to ‘bespoke’ needs. The IT revolution – plus the possibilities that AI, deep and machine learning have to offer – have washed away static approaches … Read more

COVID-19: Virtual Work a Bridge Too Far?

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For the things we have to learn before we can do them, we learn by doing them. Aristotle, The Nicomachean Ethics “That’s how you learn. But after you make the same mistake one, or two, or five times, you’ll eventually get it. And then you’ll make new mistakes.” Louis Sachar, The Card Turner (2010) Managing … Read more

Tales from a Fourth Industrial Revolution

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Back to the Future in search of ‘Green’ Conversations, perceptions and priorities change over time. About a decade ago, most energy and ‘green’ talks highlighted examples such as Brooklyn Bridge Park, once the greenest destination in New York city; Solar Power Towers in California; planning for the renewable energy ‘supergrid’ in Europe; the U.S. Navy’s … Read more

Cross-Cultural Branding: ‘Glocalisation’

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Much (reasonable) Ado about Branding and its components HSBC. The world’s local bank. Clever. Pepsi brings you back to life. Not a smart one, since in Chinese this translates as “Pepsi brings your ancestors back from the grave[1]” Mercedes Benz branded itself as ‘Bensi’[2]. Blunder. “rush to die” is what ‘Bensi’ sounds like Chinese. A brand … Read more