Contemporary marketers must simultaneously think global, local, and glocal factors in order to stay ahead of the curve, or just keep up, given evolving market conditions and a growing attention to ‘bespoke’ needs. The IT revolution – plus the possibilities that AI, deep and machine learning have to offer – have washed away static approaches … Read more
The restrictions in 2020 presented more challenges for some careers than others. For musicians in Ireland it was an unprecedented year when most were unable to perform live. We sought an Optimistic Note, a Pessimistic Note, a Practical Note and an Existential Note from musicians and others in the music industry. In a long read, … Read more
Much (reasonable) Ado about Branding and its components HSBC. The world’s local bank. Clever. Pepsi brings you back to life. Not a smart one, since in Chinese this translates as “Pepsi brings your ancestors back from the grave[1]” Mercedes Benz branded itself as ‘Bensi’[2]. Blunder. “rush to die” is what ‘Bensi’ sounds like Chinese. A brand … Read more