drive

The End of RTÉ’s “Drive Time” Omertá

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And so, the omertà as to the RTÉ personnel getting ‘freebie’ cars has finally broken. It’s no coincidence that this was the only outlet probing this matter five years ago. We knew the topic was highly unlikely to be picked up by media reliant on revenue streams from advertising cars. We also knew that covering … Read more

Drive Time: The Irish Media’s Message

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Tune into any Irish radio station, and it is hard to escape the constant flogging of motor cars: RTE’s flagship ‘Morning Ireland’ is associated with Opel; sports bulletins on the same programme are brought to you by Kia; traffic introduced by Hyundai, only afterwards to be announced as ‘AA Roadwatch’. Ads for other brands such … Read more