The Stone Age didn’t come to an end because they ran out of stones. Similarly, we should be building an economy where we ‘use’ resources rather than ‘use them up’. The human species must change its profligate ways, and radically reduce the level of extraction required to fuel our needs and desires. The economy is … Read more
La Soif Du Monde (‘A Thirsty World’) and ‘The Fight for Water: A Farm Worker Struggle’ were two 2012 documentaries based on true stories, anticipating further struggles for water, or lack thereof. Environmentalist Erik Stokstad once remarked that ‘H2O – is there any other molecule so vital, and so problematic, for people? The UN estimates … Read more
Contemporary marketers must simultaneously think global, local, and glocal factors in order to stay ahead of the curve, or just keep up, given evolving market conditions and a growing attention to ‘bespoke’ needs. The IT revolution – plus the possibilities that AI, deep and machine learning have to offer – have washed away static approaches … Read more
Much (reasonable) Ado about Branding and its components HSBC. The world’s local bank. Clever. Pepsi brings you back to life. Not a smart one, since in Chinese this translates as “Pepsi brings your ancestors back from the grave[1]” Mercedes Benz branded itself as ‘Bensi’[2]. Blunder. “rush to die” is what ‘Bensi’ sounds like Chinese. A brand … Read more