For anyone to become an opinion writer for the ‘paper of record’, the Irish Times, requires considerable ability. But does a particular viewpoint give an aspiring columnist a distinct advantage?
It is said that if you’re not a socialist in your twenties you have no heart, and if you’re not a conservative in your forties, you have no brain. Given the increasing centre-right consensus across Irish media, including the Irish Times, anyone aspiring to be a journalist there might do well to accelerate that learning curve. There are, of course, true conservative believers from the outset.
Once such appears to be the precocious Finn McRedmond, who in recent months has become a fixture op-ed writer for the Irish Times. The daughter of David McRedmond, former chief executive of independent commercial television station, TV3, and currently chief executive of semi-state An Post, Finn McRedmond attended Rathdown Secondary School, and completed a Classics degree in Cambridge University, graduating c.2015.
In a series of waspish recent articles for the Irish Times, she has attacked the Brexit movement,[i] lauded the statesmanship of Leo Varadkar,[ii] while heaping scorn on both Boris Johnson and Jeremy Corbyn.[iii] These contributions situate her politics on the centre-right – liberal-conservative and Remainer – an ideological slant very much ascendant in the Irish Times.
This outlook has been evident in the paper’s coverage of the forthcoming U.K. election. Along with condemnation of Populists, especially Nigel Farage, the U.K. Labour leader is a recurring bête noire,[iv] albeit full-time U.K. correspondent Denis Staunton has generally remained impartial.
The cartoon drawn by Martin Turner on December 3rd provides a good example. It features Corbyn alongside Boris Johnson with a list of some of the calumnies we have seen during the election. The point seems to be: these are two extremists – one as bad as the other.
Martin Turner, December 3rd, 2019.
Even apparently centre-left Fintan O’Toole was moved to describe Corbyn before the 2017 election as: ‘a highly problematic leader, not least in his inability to think about how to create a majority in England for this radical social democratic vision.’[v] Curiously, O’Toole has not expressed views in any articles on the Orwellian campaign of online distortion characterising U.K. election 2019.[vi]
In her latest opinion piece, McRedmond laments the loss of Ken Clarke, Nicholas Soames, Nick Boles and Philip Hammond from Conservative ranks, and reventilates paper-thin allegations of anti-Semitism[vii] orchestrated to discredit Corbyn, concluding: ‘there is no good choice, and no obvious way through this election.’[viii]
While still a student, McRedmond revealed she gave her vote (presumably enjoying that right as an Irish citizen) to in the 2015 General Election to David Cameron’s Conservatives, who won an overall majority for the first time in nearly two decades. Published in the The Cambridge Tab just after the election – with austerity in full swing as over a million people relied on food banks[ix] – the headline read: ‘Being a Tory does not make you a bad person.’
McRedmond supported David Cameron over the then moderate Labour leader Ed Milliband. Perhaps in response to university peers whose “hearts” may have ruled their “heads,” she protested:
I’m not a bad person because I voted Conservative. I voted to decrease the deficit. I voted to raise the basic state pension by 2.5% a year. I voted to increase the health budget by £8bn by 2020.
I didn’t vote for closing the NHS, I didn’t vote for free champagne for all FTSE 100 CEO’s, I didn’t vote to “literally kill vulnerable people”. I didn’t actually vote for Satan. I voted for the party that I think this country needs.
…
I didn’t vote Conservative for low taxes so I can keep my mansion while everyone else can live in a slum. I don’t even have a mansion. It’s a townhouse.
No party is perfect. No party will be the indisputable moral saviour of Britain. The bedroom tax is odious. Cutting benefits is sad and maybe not the best way forward. The country isn’t going to be absolved of all moral transgressions with Labour or LibDem or Greens in power. In the same way that Conservatives aren’t going to do that either. But I am sick of people occupying the moral high ground because for some convoluted and laboured reason they see their party ridding Britain of all immorality and filling it with biscuits. God Ed Miliband loves biscuits.[x]
It is noteworthy that McRedmond attended Peterhouse College while at Cambridge, among the oldest and most traditional institutions in the University. In the 1980s it became association with Conservative, Thatcherite politics, counting Michael Portillo and Michael Howard as alumni.
Since graduating McRedmond has been writing – alongside Irish Times work – for British commentary and news magazine Reaction. Its editor-in-chief Iain Martin was previously head of comment for the Telegraph group, while Chairman of the board, Lord Salisbury, was once Conservative Leader in the House of Lords, opposing the Anglo-Irish Agreement in 1985, and offering freelance services to the mujahedin in Afghanistan in the 1980s.[xi]
Its advisory panel includes luminaries such as Lord Hill, a former European Commissioner and advisor to John Major, as well as Adam Boulton, Editor at Large for Sky News.
McRedmond’s association with the publication perhaps came about through Deputy Editor Alastair Benn, whose Linkedin profile reveals he too graduated from Cambridge in 2015, also with a Classics degree, and with whom McRedmond has collaborated on a number of podcasts.[xii]
Finn McRedmond clearly has no taste for the Populism that has overtaken the Conservative Party, and being Irish, no truck with English nationalism or Brexit either. But anti-left bias might be detected in a recent somewhat snide Irish Times article she wrote entitled: ‘Are Sally Rooney’s heroines too skinny?’
McRedmond opines: ‘Rooney speaks the language of the so-called Woke Left. She is interested in political activism. And she has made her career writing about young people sensitively.’ But, she warns: ‘Her frequent references to thinness feels unconscious. A writer who is so careful and precise in her descriptions of people and their relationships has, like us, a culturally produced blind spot.’
‘This recurrent theme,’ McRedmond warns, ‘that women who are thin are more interesting than those who are not, and that women who are thin are the only ones worth writing about – is potentially dangerous.’ She counsels that ‘we should be sceptical of novels that propagate ideas most harmful to those supposed to find them most relatable.’
McRedmond is certainly a capable writer, and displayed refreshing candour in revealing her political choice. There is no reason to believe she is a bad person, but given the current orientation of media, her rapid progression to become a regular opinion columnist for the Irish Times – the national paper of record – while still in her twenties, is surely connected to the political ‘maturity’ she has displayed.
[i] Finn McRedmond: ‘Getting Brexit done is last thing Farage wants,’ Irish Times, November 9th, 2019. https://www.irishtimes.com/opinion/finn-mcredmond-getting-brexit-done-is-last-thing-farage-wants-1.4076850?mode=sample&auth-failed=1&pw-origin=https%3A%2F%2Fwww.irishtimes.com%2Fopinion%2Ffinn-mcredmond-getting-brexit-done-is-last-thing-farage-wants-1.4076850
[ii] Finn McRedmond, ‘Neither rogue nor wily fixer, Varadkar confounds British’, Irish Times, August 17th, 2019, https://www.irishtimes.com/opinion/neither-rogue-nor-wily-fixer-varadkar-confounds-british-1.3988483?mode=sample&auth-failed=1&pw-origin=https%3A%2F%2Fwww.irishtimes.com%2Fopinion%2Fneither-rogue-nor-wily-fixer-varadkar-confounds-british-1.3988483
[iii] Finn McRedmond, ‘ British voters trapped between Jeremy Corbyn and Boris Johnson’, Irish Times, November 28th, 2019,
[iv] For example: Chris Johns: Who would I vote for in the UK? Anyone who would defeat the Tory candidate, Irish Times, December 2nd, 2019. https://www.irishtimes.com/business/economy/chris-johns-who-would-i-vote-for-in-the-uk-anyone-who-would-defeat-the-tory-candidate-1.4100958?mode=sample&auth-failed=1&pw-origin=https%3A%2F%2Fwww.irishtimes.com%2Fbusiness%2Feconomy%2Fchris-johns-who-would-i-vote-for-in-the-uk-anyone-who-would-defeat-the-tory-candidate-1.4100958
[v] Fintan O’Toole, ‘Fintan O’Toole: Corbyn’s nostalgia less of a fantasy than May’s’, Irish Times, June 6th, 2017, https://www.irishtimes.com/opinion/fintan-o-toole-corbyn-s-nostalgia-less-of-a-fantasy-than-may-s-1.3108284?mode=sample&auth-failed=1&pw-origin=https%3A%2F%2Fwww.irishtimes.com%2Fopinion%2Ffintan-o-toole-corbyn-s-nostalgia-less-of-a-fantasy-than-may-s-1.3108284
[vi] Frances Perrauden, ‘Twitter accuses Tories of misleading public with ‘factcheck’ foray’, The Guardian, November 20th, 2019, https://www.theguardian.com/politics/2019/nov/20/twitter-accuses-tories-of-misleading-public-in-factcheck-row
[vii] Jamie Stern-Weiner and Alan Maddison, ‘Smoke Without Fire: The Myth of a ‘Labour Antisemitism Crisis’’, Jewish Voice for Labour, November 26th, 2019, https://www.jewishvoiceforlabour.org.uk/article/smoke-without-fire-the-myth-of-a-labour-antisemitism-crisis/
[viii] Finn McRedmond, ‘ British voters trapped between Jeremy Corbyn and Boris Johnson’, Irish Times, November 28th, 2019, https://www.irishtimes.com/opinion/british-voters-trapped-between-jeremy-corbyn-and-boris-johnson-1.4097084?mode=sample&auth-failed=1&pw-origin=https%3A%2F%2Fwww.irishtimes.com%2Fopinion%2Fbritish-voters-trapped-between-jeremy-corbyn-and-boris-johnson-1.4097084
[ix] Patrick Butler, ‘Food bank use tops million mark over the past year’, The Guardian, 22nd April, 2015, https://www.theguardian.com/society/2015/apr/22/food-bank-users-uk-low-paid-workers-poverty
[x] Finn McRedmond, ‘Being a Tory does not make you a bad person,’ The Cambridge Tab, (more than five years ago), https://thetab.com/uk/cambridge/2015/05/11/tory-not-make-bad-person-52498
[xi] Anthony Seldon, ‘The Saturday Profile Viscount Cranborne, Conservative Peer: The last true blue blood,’ The Independent, November 21st, 1998, https://www.independent.co.uk/arts-entertainment/the-saturday-profile-viscount-cranborne-conservative-peer-the-last-true-blue-blood-1186204.html
[xii] Alastair Benn and Finn McRedmond, ‘Deconstructing “I’m literally a communist, you idiot”’, Reaction, July 25th, 2018, https://reaction.life/deconstructing-im-literally-a-communist-you-idiot/
Following a global trend since the arrival of the Internet, mainstream Irish media, including the so-called ‘paper of record’ the Irish Times, is increasingly required to sell itself. The days of someone reading a daily newspapers cover-to-cover are fading into nostalgic memories. Now editors feel obliged to dangle click-bait, and even fake news, often through social media feeds, with content increasingly accessed on smartphones.
The result is diminished intellectual content, with greater emphasis on sports, titillating lifestyle stories, and consumer surveys. Moreover, advertising paymasters, generally multinational companies, often appear insulated from probing investigations; in Ireland’s case leading to a reliance on foreign-owned publications to break stories.
Journalism should not be placed on a pedestal, or equated with a secular priesthood: any writer has conflicts of interest, biases and personal foibles. Nor are business people bereft of ethical considerations. The point is about how the interests of the public informant and salesperson are balanced across a media spectrum, and the danger inherent to any democracy when media is run on a purely commercial basis, identifying its interests with other businesses. This now appears to be the case with the three main Irish players: the national broadcaster RTÉ, Independent News and Media and the Irish Times newspaper (which last year purchased the only other indigenous national daily, the Irish Examiner).
It is also apparent that the current Irish government’s ‘pro-business’ policies align with the interests of leading providers. This brings broadly sympathetic coverage, evident especially in the uncritical ‘reporting’ of strategic leaks, and publication of generally flattering images of leading politicians, especially media-conscious Taoiseach Varadkar.
The close relationship between mainstream Irish media and the government came into sharp focus last year when unmarked government advertorials appeared across indigenous print media.[i] This now has serious implications for reporting on the environment, including man-made climate change and the Extinction Crisis.
Climate Inaction
On June 16th the Irish government launched a Climate Action Plan that gained essentially positive press coverage, emphasising how seriously the government was taking the issue. For example, the headline in the Irish Times the following day read: ‘Climate action plan promises ‘radical’ change.’
Environmental NGOs, however, reacted very differently to the Plan. An Taisce said it fell ‘well short of the kind of radical, transformational document our recently declared national ‘climate and biodiversity emergency’ warrants.’[ii]
Friends of the Earth offered a more favourable assessment describing the machinery for delivery as ‘the biggest innovation in Irish climate policy in 20 years.’ They cautioned, however, that the ‘plan gets us to the starting line on climate action. It will take consistent political leadership to ensure it is implemented on time…’[iii]
Elsewhere, The Environmental Pillar, a coalition of over thirty national environment groups, lambasted a ‘general lack of clarity, ambition and urgency in the new Climate Action Plan to Tackle Climate Breakdown’, or reverse biodiversity decline.[iv]
Finally, the Irish Wildlife Trust in its press release bluntly stated: ‘There is no indication that the government is willing to rethink agricultural expansion plans which are as odds with environment goals.’[v]
Importantly, agriculture (essentially livestock agriculture) and transport (mostly of the private motor car variety) are projected to remain the main sources of Irish greenhouse gas emissions (currently combining to comprise over 50% of the total – rising both in absolute terms and proportionately. See table below).
Climate Deception
The Plan does little to address the Irish population’s disproportionate contribution to a climate change (the third highest per capita in the EU[vi]) that is already giving rise to extreme weather events close to our shores, and increasing frequency of storms here too. It also all but ignores a potentially irreversible Extinction Crisis facing the natural world, including in Ireland.
Since then the government has blocked the passage of a cross-party Climate Emergency Bill, using a previously arcane and potentially unconstitutional ‘money messages’ parliamentary procedure. The Bill would have denied any further licences being granted for the purpose of oil or gas exploration in the country. This is certainly not evidence of the kind of “consistent political leadership” sought by Friends of the Earth, who, on reflection, more recently acknowledged that the ‘actual measures in the Plan don’t add up to bringing Irish emissions down far enough fast enough.’[vii]
In essence, the Irish Times, among others,[viii] helped generate positivity in the Plan’s wake. This is apparent in the opening paragraph to an editorial the following day:
The appropriately broad scope of the Government’s Climate Action Plan must be acknowledged. A scan of the plan’s headings shows that this administration, however belatedly, has fully grasped that global heating is negatively impacting every aspect of our life and that a plethora of policies and behaviours require urgent changes.[ix]
Over the following days, opinion writers debated aspects of the plan, but none, it seems, was permitted to excoriate it.
The greenwashing is best illustrated by a photograph featuring the following day in the Irish Times of the full Cabinet of Ministers arriving in the Phoenix Park to launch the Plan on an electric bus.[x] Yet this is one of just 13 State-owned electric vehicles among 6,573 listed, and came after the National Transport Authority recently announced the purchase of a further 200 diesel buses,[xi] for use nationwide. In Dublin nitrogen dioxide levels from diesel engines are already in breach of EU standards in a range of locations,[xii] seriously imperilling human health.
The EPA’s recent emissions’ projections[xiii] make for stark reading:
Mt CO2 eq
2017
2020
2025
2030
Growth 2018-2030
Agriculture
20.21
20.32
20.66
20.85
3.2%
Transport
12.00
12.68
12.48
11.86
-1.2%
Energy Industries
11.74
11.95
13.66
8.62
-26.5%
Residential
5.74
6.42
5.66
4.55
-20.7%
Manufacturing Combustion
4.66
3.86
3.70
3.44
-26.2%
Industrial Processes
2.23
2.39
2.67
3.01
34.6%
Commercial and Public Services
1.97
1.31
1.15
0.97
-50.9%
F-Gases
1.23
0.98
0.90
0.78
-35.9%
Waste
0.93
0.58
0.49
0.44
-52.2%
TOTAL
60.74
60.53
61.43
54.55
-10.2%
The highest-emitting sector, agriculture, is predicted to increase its share to almost forty-per-cent of the total by 2030, while emissions from transport flatline. There is no evidence that the government’s Plan will alter these trajectories.
Climate Opportunism
In fact, climate change is being sold as an opportunity to roll out a fleet of electric cars, especially once the implementation of Bus Connects – really a road-widening exercise – ensures Dublin becomes even more of a U.S.-style motor-city.
Foreign manufacture of electric vehicles externalises environmental and human impacts, including the mining of cobalt in Congo for lithium batteries.[xiv]
Considering the success of the Luas, light rail seems a superior option to develop in our urban areas than noisy, uncomfortable and polluting buses. With a comparable population to Dublin, Prague has an extensive tram network offering a rapid, regular and comfortable service.
A sensible climate action plan for urban areas could offer scope for a new generation of electric vehicles, including electric bikes, scooters and vehicles for the elderly – perhaps even involving state assistance to manufacturing enterprises. The motor car, as currently conceived, is not simply a major polluter, it is also unnecessarily large and poses serious dangers to other road users, as well as leading to social atomisation.
Moreover, as long as fossil fuels generate electric power (under the Plan coal-burning Moneypoint power station is to be phased out in 2025,[xv] conveniently beyond the lifespan of this or the next government), electric vehicles could actually generate higher emissions than diesel equivalents, as one German study shows.[xvi]
Another lacuna to the Plan is a failure to discuss reducing air travel between Dublin-London, accounting for 15,000 flights per annum, making it the busiest air corridor in Europe.[xvii] This might involve improving ferry services out of Dublin and, at the very least, providing a rail service from the Dublin city centre to the Port. It could even involve cooperating with the U.K. government to achieve improvements in the rail service out of Holyhead, potentially making sail-rail journey times competitive with air travel alternative.[xviii]
Furthermore, the tired argument about maintaining the status quo in agriculture, the worst-offending sector, to the benefit of a narrowing elite, and underpinned by billions in subsidies, is based on a common misconception that Irish livestock ‘production’ diminishes impacts from livestock agriculture occurring elsewhere.
This is the ‘our coal smokes less than their coal’ argument. In fact, recent analysis by An Taisce of U.N. figures[xix] shows Irish agricultural products to be responsible for among the highest emissions in Europe. Any plan purporting to diminish Ireland’s contribution to climate change is a waste of paper without proposals for radical reform of Irish agriculture. Emphasis, and subsidies, should shift to the cultivation of fruit and vegetables for the home market thereby reducing fossil fuel dependency, increasing employment and potentially raising the nation’s health.
The so-called ‘Paper of Record’
The Irish Times should not be considered a ‘paper of record’, or an unbiased conduit of ‘facts’, as it advertises itself. Although managed as a trust, a significant salary overhang and investments extraneous to news-gathering and commentary, including www.myhome.ie, have seen it develop into what is an overwhelmingly commercial concern. This approach may be a necessity for the survival of a medium-sized newspaper in the digital era, but it has important, generally unacknowledged, consequences for Irish democracy.
It should be emphasised that many Irish Times journalists display diligence and integrity, and stories are still broken, but since Paul O’Neill became editor in 2017, the paper has become noticeably more business-friendly, and deferential to the current government.
One leading columnist, Stephen Collins, is particularly partisan in his support for the dominant economic consensus of steady growth and rising rents administered by a political duopoly.[xx] Left-wing analysis of Irish politics and society is only given an intermittent platform, especially since Vincent Brown’s retirement, and with Fintan O’Toole mainly devoted to international commentary.
Notably, Dan Flinter, chairman of the Irish Times Trust since 2013, holds a range of external directorships, where potential conflicts of interest could arise. For example, he is a non-executive director of Dairygold Co-Op, and chairman of its Remuneration Committee and a member of the Acquisitions and Investments Committee.[xxi] Ongoing expansion of the dairy sector since the lifting of EU milk quotas in 2015 has been the leading cause of the agricultural sector’s (and the country’s) rising emissions.
A worldwide environmental crisis is upon us, and many, particularly young, Irish people are focused on the country’s global responsibilities. Meaningfully addressing the gathering storm – in Ireland’s case by shifting agricultural priorities (and subsidies) away from livestock production and phasing out the motor car in urban areas – would work, however, to the detriment of vested interests that advertise heavily in Irish media.[xxii] Such an approach would also be anathema to the dominant paradigm of economic growth-without-end, oblivious to environmental impact.
The government’s Climate Action Plan seems to have been designed to assuage the justifiable fears, and desire for real action, among wide sections of the population, but it is really a greenwashing exercise, as the responses of leading environmental NGOs show.
Unforgivably, the Irish Times misrepresented the Plan as a ‘radical’ document, despite its obvious deficiencies. This is a betrayal of a loyal readership, and honourable journalists working there. Irish democracy is being undermined by an institution which many of us grew up believing was one of its cornerstones, on an issue of crucial global importance.
[xiii] ‘EPA’S GREENHOUSE GAS PROJECTIONS SHOW THAT IRELAND HAS MORE TO DO TO MEET ITS 2030 TARGETS’, Environmental Protection Agency, June 6th, 2019. https://www.epa.ie/mobile/news/name,66072,en.html?fbclid=IwAR3cGLpPKV9k4fTIVE8EMCJ_DPqG4bK_Ked5xWObMD5pzt_j63_wGQK7R24 accessed 9/6/19.
[xxii] As regards the motor car industry, see Stephen Court, ‘Drivetime’, Cassandra Voices, 31st of May, 2018. ‘http://cassandravoices.com/environment/drive-time-the-irish-medias-message/
THE LONG READ: Ireland is neither a totalitarian state, nor even a dictatorship. Nonetheless, the propaganda of an economic elite has forged a dominant consensus, in which two centre-right parties compete for power. Across a print media duopoly and national broadcaster well-honed techniques of social control divert attention and sow confusion, while subtly instilling dogmas. The education system also plays a vital role in propagating social norms and channelling aspirations. The dominant consensus is not doctrinally extreme or even illiberal, at least by international comparisons, but it insulates embedded wealth in the form of land and property from taxation, stimulates demand for mortgages among the young, and protects the farming sector from environmental oversight.
I – We have ways of making you think…
As Nazi Germany’s Minister of Propaganda, Josef Goebbels had one major difficulty: a taste for dark-haired beauties. His marriage to the perfectly-Aryan-looking Magda (with whom he would later ‘loyally’ commit suicide inside Hitler’s bunker in 1945, after they first murdered all six of their sleeping children) became a sham. Poor Josef could not help taking advantage of the brunette actresses over whom his role effectively gave dominion, controlling movie sets that were a Harvey Weinstein paradise. In particular, Goebbels conceived a passion for a Czech – untermensch – beauty Lída Baarová, which almost drove him to end the marriage in 1938. Hitler himself intervened demanding his propaganda chief remain with his wife and children. The mask concealing the hypocrisy could not be allowed to slip.
Despite occasional differences of opinion, Hitler realised that Goebbels was crucial to the smooth functioning of the Third Reich. While Leni Riefenstahl delivered innovative blockbuster effects, Goebbels genius lay in delivering subtle cues, released under a comfort blanket of light entertainment. Goebbels saw maintaining a feel-good factor as the essential role of propaganda. He did not even care to see der Fuhrer appear in cinema news reels. In a totalitarian society a subservient people should not be over-exposed to politics.
He had immersed himself in the golden era of the silver screen, expressing particular fondness for the 1937 Disney classic ‘Snow White and the Seven Dwarfs’. Overtly political films were not only useless but also counterproductive he believed. The depravity of ‘the Jew’ should be integrated into pictures which carried an audience along, such as the lively 1940 ‘historical’ drama Jud Süss, ‘Jew Suss’. This contrasted with the heavy-handed style of Der Ewige Jude (1940) ‘the Eternal Jew’, directed by Fritz Hippler that depicted Jews alongside rats inside the Warsaw Ghetto. Goebbels correctly predicted this would bomb in the box office.[i]
Light entertainment diverts, as does outright nonsense, which George Orwell referred to as ‘Duckspeak’ in his novel Nineteen Eighty-Four, published in 1949. Its effect is to lower the intellectual level of conversation, spread confusion and allow the speaker to evade responsibility: a tactic increasingly familiar in our era of ‘post truth’. In the novel the official language of Oceania is overtly-propagandist Newspeak, but Duckspeak’s capacity to accommodate contradictions, even midway through a sentence, was much valued by the ruling regime.
There are societies such as North Korea’s, or previously Mao’s China when children informed on their parents, where freedom of expression is almost completely eradicated and replaced with Newspeak – and probably Duckspeak – to such an extent that individuality is effectively extinguished. One result is a severe lack of economic dynamism. Market economies, however, require freethinking innovators in order to thrive; a small resistance movement even survived in Nazi Germany because Newspeak had not entirely permeated that society. ‘Hard’ propaganda – or Newspeak – is thus only of limited value. Instead, the ‘soft’ propaganda of light entertainment and, increasingly, Duckspeak – including the obfuscation by politicians who ‘duck out’ of answering questions – is more generally deployed to support indispensable fictions in liberal democracies – like the canard of opportunity-for-all. Moreover, even in democratic societies educational filters screen for obedience.
Variants of these influences can be identified in Ireland, where great wealth subsists alongside grinding, long-term poverty. Irish society is generally tolerant, but growing inequality is unraveling the social fabric, and creates conditions for the scapegoating of minorities.
II – Ireland’s Two-Party System
Foreign multinationals are a transient presences on the Irish scene. Their indigenous handlers, an aging cohort of predominantly male, property-owning, car-driving, privately schooled, health-insured professionals – lawyers, accountants, doctors, financial service providers and other high-earning business people – are the enduring economic elite of the state. Its dominant consensus does not emerge from smoke-filled rooms any longer. Rather, it is an aggregate conception of what a ‘normal’, self-interested person of this class aspires to. Indeed, those upholding what is a neo-liberal orthodoxy may be unaware – like Ebenezer Scrooge – of its detrimental effect. What is an often passive propaganda is expressed through a media dependent on advertising revenue, and in the policies of the two largest political parties.
A recent poll showed seventy percent of the highest (AB) social class support one or other of the two main centre-right political parties, in particular Fine Gael (Irish Times MRBI poll, October 16th, 2018), now the ‘natural party of government’ for the dominant interest.
The ‘bricks and mortar’ of property remains, overwhelmingly, their preferred asset, with many acting as landlords. Thus, according to economist David McWilliams the wealthiest top five-percent in the country own over forty percent of its wealth, with eighty-five per cent of that held in property and land. The key objective of Irish propaganda, and we may call it that, is therefore to keep the economy on an even keel of steady growth, and rising rents, while ensuring that wealth, mostly property, is subjected to minimal taxation. The result is that in the last financial year a mere €500 million out of total tax receipts of over €50 billion, derived from land or property.[ii]
The dominant consensus also insists that it is necessary to keep a lid on government expenditure on public services (most of which the elite does not use), so as to avoid the over-heating of Bertie Ahern’s ‘boomenomics’ before the crash of 2008. Then low taxation on income and wealth went hand-in-hand with spending increases, and public sector salary ‘benchmarking’ with the private sector. The ineptitude of these policies were partly to blame for a property bubble before the crash of 2008, and has consigned Fianna Fáil to its present subaltern role, in which it now flaunts a more centrist approach.
In a clear signal to the economic elite, Minister for Finance Michael Noonan launched his Budget 2016 claiming the days of ‘boom and bust’ would be consigned to the history books.[iii] Throughout his tenure (2011-2017) no serious public housing initiatives were embarked on. In 2015, for example, by which time economic growth for the year was at 7.8%, a mere 334 social and affordable units were built.[iv] The ensuing scarcity ensured a dramatic recovery in property prices, including that held by the state bank NAMA.
Another salient feature of Irish propaganda is the essential delivery of buy-in from young adults, who continue to purchase property at inflated prices. Prior to the crash Dublin prices soared to such an extent that a residence in the city became more expensive than New York or London.[v] Dublin prices are set to reach boom-time levels this year according to Pat Davitt, head of the Institute of Professional Auctioneers and Valuers (IPAV), with an average family home costing over half a million euros.[vi] Meanwhile average Dublin rents now exceed the heights of the Celtic Tiger by thirty percent. This means those landholders, and institutions, that weathered the recession have seen huge dividends.
Source daft.ie
Any new property purchaser instantly becomes a stakeholder in the dominant consensus. The buy-in of upwardly-mobile youth not only maintains market demand, but also brings political support for the dominant consensus. Political parties threatening the ‘stability’ under the centre-right axis are subtly undermined as the ‘loony’ left and not given a platform in the mainstream media, or co-opted into governing coalitions and discredited, as was the case with Labour, the Greens and now the Independent Alliance.
Importantly, up to fifteen percent of the population are foreign-born nationals. Apart from UK nationals, they do not enjoy a right to vote in general elections, unless they take out Irish citizenship, costing almost one thousand euro. Unlike native-born Irish, who historically had among the highest rate of private home ownership in the world, peaking at 80% in 1991, (declining to 71% in 2011),[vii] many come from countries where renting for life is the norm, and may not wish to reside here long-term. Politically, this large cohort only exerts influence via multinational employers, who face demands for wage increases due to spiralling rents. At the bottom of the ladder are unskilled (or at least unqualified) non-EU migrants – gastarbeiter – many of whom are on short-term- (often student-) visas, and permitted to remain in the country only insofar as they serve an economic purpose.
III – The Crucial Constituency
The elite’s longstanding hold on power, via the two main political parties, relies on a crucial constituency of farmers and their extended families, who are evenly distributed throughout the state, apart from Dublin. Although continually declining in number, they are overwhelmingly native Irish – thus enfranchised – vociferous campaigners, and of a vintage that tends to vote. This ensures their supposed interests, more accurately those of comprador multinationals that trade their commodities, are protected by Irish propaganda.
A remarkable eighty-percent of farmers, working on almost eighty-five thousand separate farms, support either Fine Gael or Fianna Fáil according to the aforementioned poll. The former are especially reliant on their allegiance, which means the national (and global) interest in reducing GHG emissions in order to avoid up to €600 million every year in EU fines after 2020 may be overlooked.[viii] Agriculture produces almost a third of total national emissions, yet contributes a mere 1.7% of carbon taxes.[ix] The farming sector is, however, an increasingly fragile alliance, with the average annual income on dairy farms approximately €85,000, but averaging only €15,000 on the average dry cattle (beef) farm, all of which, derives from subsidies.[x]
An urban working class of unskilled, semi-skilled and unemployed, has been mollified by comparatively generous social welfare payments, but is increasingly impoverished by the scarcity and cost of property, rising rents, and a failing system of public health. Eighteen to twenty-five-year-olds are discriminated against by lower social welfare payments, but tend not to turn out for elections, and are inclined to emigrate, so can easily be ignored.
Preserving a share of working class support remains important, in terms of optics at least, for the two main political parties, especially Fianna Fáil, which preserves the charade of being a party for all classes. Unlike farmers, however, historically a working class consciousness has not been evident in Ireland, and approaches to the national question and moral or religious concerns have tended to sway this cohort. Also, while farmers have clear objectives in terms of maintaining a subsidy regime, and avoiding environmental regulation, the working class is more easily distracted from establishing fixed political aspirations.
The widespread protests over water charges in 2014 were one of the few occasions when the dam broke, and working class discontents spilled onto the streets. But this single issue could be conceded, and sustained engagement with politics avoided. Yet, according to Social Justice Ireland, last year 790,000 people were living in poverty, of whom 250,000 were children.[xi]
Similar to farmers, most civil service workers, including senior teachers, have been kept on side with generous pay and conditions. Teaching salaries averaging over $60,000 per year compare favourably with other OECD countries. As with the social welfare system, new entrants have been discriminated against, with many being forced to emigrate during the crash, but they count for less politically than their senior colleagues. The current modus vivendi between the teaching unions and the ruling parties is reflected in the terminal decline of the Labour Party, their traditional voice in the Dáil.
The new Minister for Education, Joe McHugh, recently described secondary teachers as being overburdened by ‘initiative overload’[xii], which might come as a surprise considering they enjoy more than sixteen weeks of holidays per year, and curricula that have changed little in decades. Secondary school teachers play an important role in upholding the dominant consensus.
The spiral of inequality, globally and nationally is, however, accelerating, and the coalition of interests maintaining the dominant consensus is unstable. Multinationals siphon off vast profits from a market one Tesco executive allegedly referred to as ‘Treasure Island’, with consumer prices, on average, twelve percent higher than in the UK,[xiii] while some avoid corporation taxes altogether. Meanwhile the state labours under a debt of over €200 billion after a bailout the terms of which (including the creation of NAMA) protected the interests of those members of the economic elite that did not speculate wildly prior to the crash – such as former solicitor Brian O’Donnell who was evicted from his Dalkey home in 2015 – while working to the detriment the poor, and the impressionable young who had been encouraged to take out crippling mortgages.
The Irish economy is vulnerable to global financial shocks – with just fifty large firms accounting for three-quarters of all exports[xiv] – a recrudescence of nationalism after Brexit, and the growing obsolescence of many forms of work, including our current farming model. The economic elite is intellectually rudderless, and only knows the way of economic growth-without-end, where ecological constraints are ignored, and in which the retail cartels make a mockery of the notion of a free market. The centre-right cannot hold for long, but in the meantime, the wheels of Irish propaganda keep turning.
IV – The Propaganda Model – Education
State secondary school pupils are encouraged to take subjects that will prepare them for work in multinational corporations, with an emphasis on science and technology, rather than arts, humanities or social sciences. Philosophy is unavailable as a secondary school subject, while history has been downgraded in recent years.
In the state school system, which I observed as a supply teacher, rebellious students are removed from obedient peers and housed en bloc in ‘pass’ classes, or entire schools, which are little more than advanced creches, or holding facilities. There behaviours and performances deteriorate in the absence of positive role models. Ill-equipped for work or even social life, the dole queue awaits, or worse. Importantly, this underclass is unable to articulate their grievances – one in six of the adult population is functionally illiterate.[xv]
The essential breeding ground of the economic elite is found in the paradoxically state-funded system of private education, in which the state pays the salaries of teachers – costing around €90 million per year. This ensures a private education is not prohibitively expensive, broadening the base of the elite, with over twenty-five thousand students enrolling in 2017.[xvi] In these institutions lasting ties are formed, and the best preparation for the Leaving Certificate offered, which is generally a code to be cracked. Behavioural problems among middle class students are less pronounced, in my experience, but where rebelliousness, or just a lack of conformity, is apparent authorities employ long-standing methods of control. The sport of rugby emphasises the collective in a test of manhood, with dissenters often subjected to homophobic slurs.
As far back as the 1920s, one of the leading Dublin Catholic secondary schools for boys of its time, O’Connell School on North Richmond Street, recommended its pupils in the following terms: ‘Your ‘Richmond Street’ boy makes a good official. In the first place he possess the necessary academic qualifications to place him high on the examination lists. He has, in addition, certain qualities which make him a good colleague. However clever an official he may be, he has to pull with the team.’[xvii] Little has changed in a hundred years. The abiding ambition of most all-male private schools remains not only examination results, but also to develop a cast of mind disposed to “pull with the team”, while instilling an idea of what is ‘normal’ in the dominant consensus.
Widespread single gender education keeps more troublesome and sports-obsessed male adolescents apart from females, who streak ahead academically. But when both enter the workforce, the demands of motherhood generally count against women working the long hours necessary for career advancement in most of the elite professions. ‘Early-rising’, workaholic male professionals are the praetorian guard of the dominant consensus.
Irish class boundaries are not impermeable, or based on race or creed – as Leo Varadkar’s background illustrates – but it is increasingly difficult for anyone who is not from an elevated social background to rise up through the educational ranks to become a lawyer, doctor or even a banker. For example a young barrister, after a minimum of four years full-time study, is required to work without a salary for a further two, while he ‘devils’ under a senior colleague, thereby excluding a large proportion of the population. That profession is the bulk supplier of the country’s judiciary, which goes some way towards explaining the Court’s historic deference to property interests – notably: In the matter of Article 26 of the Constitution and in the Matter of The Housing (Private Rented Dwellings) Bill, 1981.
Privileged classes, nonetheless, still produce offspring with intellectual or artistic aspirations that survive the stultifying educational system. As the economic benefits of the humanities and arts are now grudgingly recognised these pursuits are indulged with financial support available from state and private sources, albeit generally via laborious application processes. Ideally, however, the ‘creative’ is an advertising executive. Due to high rents, artists are pushed into becoming ‘art-repreneurs’, and conscripted into marketing the state as a place to do business.
Academia once offered a platform for meaningful critiques of Irish society, but little interaction with the public now occurs, as excessive specialisation has brought abstraction to most subjects. As in other countries, young academics are required to ‘publish or perish’ prolix articles addressed to their peers, leaving little time for political engagement. In 2012 Tom Garvin, Emeritus Professor of Politics decried the dismantling of prior ‘semi-democratic’ structures in University College Dublin, claiming: ‘internal representative structures and freedom of speech were closed down and replaced with Soviet-style top-down “councils” that passively received and passed on instructions from on high’. As non-academic staff began to outnumber academics Garvin found ‘an indescribable grey philistinism’ characterise the public culture of the college ‘and a hideous management-speak’ drowned out ‘coherent communication.’[xviii]
IV – The Propaganda Model – Print Media
The Irish media is subject to global trends, but also internal dynamics. The reputation of journalists as crotchety, difficult people, so often depicted on screen, belies how most now “pull with the team”, or see their careers stall. The journalist that questions dominant consensus is depicted as a conspiracy theorist, but this cautionary distrust of authority now appears to be in short supply. Print media in Ireland is on its knees as young readers, in particular, opt for online content, which has resulted in significant redundancies. Precarious freelancing is the norm for new entrants.
Denis O’Brien – who a tribunal of enquiry in 2011 concluded had handed over hundreds of thousands of pounds to a government minister, who it was ‘beyond doubt’ had given ‘substantive information to him, of significant value and assistance to him’ in securing a mobile telephone licence[xix] – controls a great swathe of Irish media, including the Irish Independent, the Sunday Independent – the widest-circulating daily and Sunday newspapers – thirteen regional publications, commercial radio channels, Newstalk (the Orwellian association seemingly lost on them) and Today FM. O’Brien’s outlets are generally pro-business, or more accurately pro-multinational, and often critical of the institutions of the state and even individual ministers, but generally support the economic elite with selective regurgitation of government Newspeak.
For example, the headline of the Irish Independent on October 18th 2018 ran: ‘Varadkar’s Government in crisis after one minister resigns, another faces fight for survival.’ The article simulates the drama of Fianna Fáil calling time on the coalition, thereby maintaining the fiction of two opposing forces – or only two options in the event of an election. The dominant consensus is woven into the piece with the reminder: ‘The instability has created a major crisis for the Government after a Budget that was well received by most sectors’. In contrast, Social Justice Ireland argued that the budget disproportionately benefited high-earners, noting: ‘Budget 2019 fails to make any notable impact on Ireland’s entrenched inequalities and fails to tackle any of the major challenges the country currently faces.’[xx]
The ‘Indo’ also ostentatiously stimulates demand among upwardly-mobile youth for property and health insurance. Thus the headline on the 19th of October 2018 read: ‘Families to save in home loan and health shake-up’. Its consumer affairs correspondent announced: ‘Families are to enjoy the benefits of a price war in health insurance, and increased competition with even more entrants into the mortgage market’. Mostly, however, it provides the mainstays of effective propaganda: light entertainment, especially blanket sport coverage, celebrity gossip and sexual titillation.
There is only one other genuinely daily national indigenous newspaper – the Irish Times – which has hoovered up the Irish Examiner and regional titles to create a duopoly. It is considered, and styles itself, ‘the paper of record’, but rarely conducts meaningful investigations, tending only to print sensitive material once it has been aired elsewhere, such as when reporting on the harassment of employees by Michael Colgan, the former director of the Gate Theatre.[xxi] The catastrophic purchase of www.myhome.ie at the height of the last boom makes it a vested interest in the property market, which is reflected in extensive property supplements. Often seen as a bastion of Irish democracy, its credibility was undermined by the hosting of unmarked advertorials of the government’s Project Ireland 2040 plan.[xxii]
The imprint of government Newspeak was also evident on October 13th, the morning before the last budget was announced, with the headline ‘Significant spending increases for housing and health’ emblazoned across the front cover. Importantly, it gave a positive spin on the budget, which could be seen from every newsstand in the country, ensuring, even if the paper itself was never read, it maintained the ambient feel-good-factor. Was the positive spin provided as a quid pro quo for the scoop, or strategic leak?
The fingerprints of the economic elite are also apparent in the opening words of an article by chief political reporter Pat Leahy on October 14th. He cautioned the following: ‘First, do no harm. Any finance minister should heed the primary precept of the Hippocratic oath, and ensure that their fiscal and economic prescriptions do not damage the Government, or the economy.’ “Doing no harm” appears to involve upholding the dominant consensus, and avoiding the issues of social exclusion and sustainability.
The ‘Old Lady of D’Olier Street’ still provides a platform for left-leaning and progressive journalists, including Fintan O’Toole, Una Mullally and David McWilliams, but this does not imply relentless focus on Ireland’s economic and social structures. Their emphasis has tended to be on identity politics, issues of individual liberty, particularly reproductive rights, gender equality, and from O’Toole the ongoing dramas of Trump and Brexit. Only McWilliams consistently nails the social structures. Ultimately, the paper cannot afford to affront AB readers or farmers with ‘shrill’ left-wing commentaries or sustained campaigns, but in keeping these writers on board it maintains the illusion of being progressive.
It has also dumbed-down considerably recently in the face of ‘commercial realities’, in other words a high salary overhang. Stodgy book reviews have been marginalised, with increasing emphasis on business, vox pop reporting –with leading articles like ‘Life on the Luas: a tale of two tracks’[xxiii] – consumer affairs and, as usual, lavish sport coverage: all of these fit with the propaganda model of distraction with light entertainment.
We have relied on UK publications to break stories such as labour abuses in the fishing industry, the substitution of horsemeat for beef, and the recent scandal of unmarked government advertorials. Serious interrogation of the role of the Gardaí has been conducted at a remove from the mainstream.
Two political magazines, The Phoenix and Village Magazine, offer satire and dissent, but the former is not available for free online and thus has limited political clout. The latter is yet to develop a viable commercial model, but at least upheld freedom of expression and Dáil privilege by publishing online (along with www.broadsheet.ie) a record of Catherine Murphy’s speech accusing Denis O’Brien of corruption, after he had taken out an injunction against RTÉ, and when the Irish Times took fright.
VI – The Propaganda Model – the State Broadcaster
The state broadcaster receives a compulsory licence fee from anyone with a television set in the country, but still depends on advertising revenue to remain financially solvent. Like the Irish Times, RTÉ is a broad church, but both TV and radio stations are awash with light entertainment, including vox pop phone-ins like Joe Duffy’s Liveline which also offers an outlet for nonsensical Duckspeakers, while Ray D’Arcy and Ryan Tubridy provide distraction throughout the day on the news and current affairs channel RTÉ Radio 1.
Tubridy is Ireland’s highest-paid broadcaster, and often its public face as host of the prime time, Friday night ‘The Late Late Show’. A scion of a well-known Fianna Fáil family, he has assumed a seemingly unassailable position, and rarely courts controversy; although he recently suggested that people who (legally) cycle two abreast should be ‘binned‘,[xxiv] and once compared breastfeeding in public to urinating on the street.[xxv] Mostly however he tugs at the heartstrings of viewers, while devoting his spare time to writing children’s books.
RTÉ mostly anesthetises the population with light entertainment, especially sport – one recent survey showed that on ‘Morning Ireland’, the highest-rating radio show in the country, environmental stories were covered for only 0.92% of the time, whereas sports news accounted for 12.41% of content.[xxvi] Elsewhere, shows such as ‘Claire Byrne Live’ offer a small screen outlet for Duckspeak. At the end of one episode last year, during which evidence for human-influenced climate change was ‘debated’, thirty-four percent of respondents did not believe this would pose a serious threat in their lifetimes, while nine-percent did not know.[xxvii] Damien O’Reilly has also provided an outlet for Ryanair boss Michael O’Leary to express the Duckspeak of climate denial,[xxviii] the farming lobby no doubt delighted by this muddying of the waters.
What passes for news and current affairs coverage generally consists of assessments of Tweedledum and Tweedledee politics, or commentaries on controversies stirred up in the print media. A case in point was in the recent presidential election when the previously unknown, and unsupported, Peter Casey made a demeaning remarks about Travellers, which was greeted with such ‘outrage’ that he became a serious candidate in the election, thereby providing plenty of fodder for Joe Duffy, and others.
Ironically, the most serious political critique is found in the weekly comedy show ‘Callan’s Kicks’, where a degree of latitude is permitted. But as Theodore Zeldin explains, comedy can actually have the effect of reinforcing conformity ‘by being its safety valve’. Zeldin points out that carnivals, such as the medieval festival of fools, ‘have throughout history made fun of authority, and turned hierarchy upside down’, but ‘did so only for a few days.’[xxix]
*******
Ireland is a free country without an oppressive secret police force systematically monitoring communications. Despite the chilling effect of current defamation law, freedom of expression is enshrined in the Constitution and European Charter of Human Rights. Nonetheless as George Orwell put it in his proposed preface to his 1945 novel Animal Farm: ‘Unpopular ideas can be silenced, and inconvenient facts kept dark, without the need for any official ban.’ Orwell observed how:
At any given moment there is an orthodoxy, a body of ideas which it is assumed that all right-thinking people will accept without question. It is not exactly forbidden to say this, that or the other, but it is ‘not done’ to say it, just as in mid-Victorian times it was ‘not done’ to mention trousers in the presence of a lady. Anyone who challenges the prevailing orthodoxy finds himself silenced with surprising effectiveness. A genuinely unfashionable opinion is almost never given a fair hearing, either in the popular press or in the highbrow periodicals.
Irish propaganda upholds a dominant consensus: preserving low taxation on wealth, especially property; encouraging steady economic growth, including rising rents; maintaining buy-in from young property purchasers; and insulating the agricultural sector, often referred to as ‘our farmers’ on the state broadcaster, from criticism. This is achieved through straightforward manipulation of the media as well as instilling conformity through the education system, but also in the use of light entertainment, especially sport, as distraction, as well as in the peddling of plain nonsense, on RTÉ especially. With the advent of social media we are seeing new and sinister methods of achieving these objectives, which this article has not addressed, but which Ireland is not immune from.
The relatively new medium of the internet need not necessarily be feared however. It can, even through increasingly compromised social media, counter propaganda, by allowing like-minded individuals to converge and orchestrate campaigns. Propaganda can easily be exposed and alternative viewpoints expressed. But we must guard against its capacity for offering further light entertainment distraction, and platforms for madcap Duckspeakers.
The most important weapon against propaganda is education, both childhood and lifelong, which must address adult illiteracy. A priority should be reform of that sector in Ireland: first by ending subsidised private education; then placing greater emphasis on the enquiring humanities and arts, before addressing the decline of higher learning institutions.
The water charges campaign failed to generate long-term political engagement among the working class, or an increasingly squeezed middle. Representatives of the economic elite could concede on that single issue and take the rug from underneath organisers, who had seen the campaign in broader terms. Future campaigns should directly confront a taxation system which fails to alleviate rising wealth inequality. As we have seen, the top five percent in the country own over forty percent of its wealth, eighty-five per cent of which is held in property or land. A long-standing regime of minimal property taxes, along with the failure of the state to construct social housing to any extent, have severely accentuated wealth inequalities and seen property prices and rents spiral. A campaign for housing as an ‘inalienable and imprescriptible’ right enshrined in the constitution[xxx], should become the main progressive objective.
[i] ‘We Have Ways of Making You Think’, TV mini-series, BBC (1992)
[xvi] Carl O’Brien, Jenna Clarke-Molloy, ‘Private school enrolment returns to boom-time high’, Irish Times, December 28th, 2017.
[xvii] David McCullagh, The Reluctant Taoiseach: A Biography of John A. Costello, Dublin, Gill and MacMillan, 2010, p.10.
[xviii] Tom Garvin ‘The bleak future of the Irish university’, Irish Times, May 1st, 2012.
[xix] The report summaries the payments made to the then Fine Gael Minister Michael Lowry saying, ‘In aggregating the known payments from Mr Denis O Brien to Mr Michael Lowry, it is apposite to note that, between the granting of the second GSM licence to Esat Digiphone in May 1996, and the transmission of £420,000 sterling to complete the purchase of the latter of Mr Lowry’s English properties in December 1999, Mr O’Brien had made or facilitated payments to Mr. Lowry of £147,000 sterling, £300,000 sterling and a benefit equivalent to a payment in the form of Mr O’Brien’s support for a loan of £420,000 sterling.’ From: Untitled, ‘Lowry helped O’Brien get mobile licence’, Untitled, RTÉ, 22nd of March, 2011, https://www.rte.ie/news/2011/0322/298935-moriarty_background/, accessed 16/11/18.
[xxi] Laurence Mackin, Conor Gallagher, ‘Seven women allege abuse and harassment by Michael Colgan’, Irish Times, November 4th, 2017.
[xxii] Kevin Doyle, ‘Varadkar orders review of Project Ireland €1.5m publicity campaign amid controversy’, Irish Independent, March 1st, 2018.
[xxiii] Rosita Boland, ‘Life on the Luas: a tale of two tracks’, Irish Times, October 14th, 2017.
[xxiv] Untitled, Stickybottle, ‘Flood of complaints to RTE after ‘Late Late Show’ cyclists item’ 14th of March, 2018, http://www.stickybottle.com/latest-news/complaints-rte-cyclists-item/
[xxv] Denise Deighan O’Callaghan, Letter to the Editor: ‘Tubridy’s comments on breastfeeding’, Irish Times, November 8th, 2004.
[xxviii] Sasha Brady, ‘Michael O’Leary slams climate change as ‘complete and utter rubbish’’, Irish Independent, April 8th, 2017.
[xxix] Theodore Zeldin, The Hidden Pleasures of Life: A New Way of Remembering the Past and Imagining the Future, London, Maclehouse Press, 2015. p.177.
[xxx] See Eoin Tierney, ‘The key Change to Fix the Irish Constitution’ July 1st, 2001, Cassandra Voices, http://cassandravoices.com/law/the-key-change-to-fix-the-irish-constitution/, accessed 21/11/18.
I am sticking my neck out to declare: Micheal O’Siadhail’s book-length poem, The Five Quintets, is the most important work of English-language literature that has been published so far this century. O’Siadhail’s towering achievement melds reflections on the arts, economics, politics, philosophy and, fascinatingly, science into lyrical verse that transfixes the reader. He urges we enter a paradise of compromise, love and engagement, whilst crisscrossing the disabling specialisms that bedevil our time.
Inspired in particular by Dante Alighieri’s thirteenth century journey through heaven, hell and purgatory in The Divine Comedy, O’Siadhail introduces us to men especially, and women, who have shaped, and distorted, our modernity. The Italian poet himself is channelled, offering to guide O’Siadhail’s journey through hell to ‘heaven’s vertigo’, ‘And summing up an era work the seam / Between the modern world and its aftermath’.
T.S Eliot’s influence also lurks in the poem’s title – an allusion to his The Four Quartets – which, O’Siadhail writes in the introduction, ‘feels it needed a fifth part’, as it ‘never really gets to the joy and let-go of an imagined heaven’. The influence of that American poet is held in check, as this literary shark, ‘demands an absolute / To order seas of doubt which rage inside’.
Moral absolutists are, without fail, scorned in O’Siadhail’s schema. The heaven which he glimpses is never fixed, but in play, and informed by the principle of uncertainty. Similarly, utopia, ‘no place’, is a term frequently used to denigrate those theorists whose intellectual pride obscures a vision of an elusive paradise.
O’Siadhail’s muses are numerous, but ‘Madame Jazz’, an earlier incarnation, acts as a Virgil-like sidekick throughout.
Although each sacred book’s a lip-read score,
Improvising there is always more;
You jazz on what’s our own and our rapport.
Each solo and ensemble of a piece,
Grooves and tempos shifting without cease,
We flourish in a syncopated peace.
In all our imperfections we advance,
Trusting in creation’s free-willed chance;
Sweet Madam Jazz, in you we are the dance.
Her gyrations allow O’Siadhail to fix on a horizon in constant, though not immediately apparent, motion.
In the final section, we also encounter Dante’s Beatrice, who perhaps best captures the rupture which O’Siadhail’s work seeks to heal:
You mortals down below can fail to see
how marvels coded in the universe
reflect the face of God’s infinity.
Too graceless, too constrained, you still immerse
yourselves in steps and miss out on the dance –
the scientists and poets don’t converse
or celebrate each quantum of advance,
discovering a heaven’s cameo
in God, the gambler’s mix of love and chance.
Laurens van der Post wrote: ‘For me the passion of spirit we call “religion”, and the love of truth that impels the scientist, come from one indivisible source, and their separation in the time of my life was a singularly artificial and catastrophic amputation.’ O’Siadhail’s work may help restore a moral compass to the great scientific adventures, which have brought mastery over planet Earth, but often with unintended, or unacknowledged, costs. Religious, including many poets, in turn, might no longer see themselves as being in opposition to science, but in fruitful communication with its inherent mysteries.
II – The badger and the fox.
In the first quintet, Making, we meet a host of writers, musicians and artists, who are assigned in haikus (or ‘saikus’ – a neologism) an animal or plant spirit. These are followed by carefully crafted sonnets, combining narrative accounts and artists’ voices, channelled through O’Siadhail. He rhapsodises on the achievements of many, but there are stinging observations on the artistic limitations, or myopia, of others.
Thus, William Wordsworth’s legacy is tainted by a failure to generate the epics he had dreamed of, his Prelude represents: ‘All Foothills to the peaks you never reached’; while Samuel Taylor Coleridge’s ‘Youth’s promise’ was diminished ’in opium’s malaise’.
That arch-worrier Franz Kafka is consigned to a ‘sleepless hell’, as O’Siadhail condemns him for feeding ‘… the wizened dreams of minds withdrawn / Your nightmare’s broken trust denying dawn.’ While Pablo Picasso has become, ‘A famous for being famous millionaire’, unhinged by fortune and acclaim.
For others there is reverence, including Fyodor Dostoyevsky, for never deviating from a desire ‘to stanch life’s sufferings’, and having, ‘No truck with any cause but moral truth’. In his compassion we find a ‘glimpse of paradise’.
Classical composers including Ludwig van Beethoven, Wolfgang Amadeus Mozart, Gustav Mahler and J. S. Bach are also celebrated, but Richard Wagner, ‘a lone wolf’, is condemned for mustering dark nationalistic forces. Elsewhere, O’Siadhail’s George Frederic Handel conveys the sublime balance of his oeuvre.
I only want to hold the music’s line
A flighty psyche focused on its goal
So every voice can shine but not outshine,
From all the woven parts create the whole.
Painters are less evident among these shades, but his description of Francisco Goya’s ‘Third of May’ ’merits retelling:
Where fusiliers have turned their nameless back
And bend to execute their point blank prey;
My lamp of pity lights the victim’s face.
The ‘Third of May’, by Francisco Goya.
Irish readers will be intrigued by his encounters in our literary pantheon. Suitably, W.B. Yeats is depicted as a badger, ‘the churning digger / With its nose close to the ground’. O’Siadhail hails him as ‘the archpriest of sound’, and, unusually, integrates and adapts many of his lines, such as ‘Old lecher with a love on every wing’, from the still smouldering Tower.
But there is a stern rebuke for his promotion of eugenics: ‘scorning base-born products of base beds’, and unwillingness to look beyond a fantastical world that is, ‘dead and gone … That perfect past your mind’s own cul de sac’. Instead O’Siadhail urges: ‘Retrieve best thoughts once shed and then move on’.
Characterised as a badger, W.B. Yeats.
O’Siadhail is similarly conflicted over James Joyce’s legacy, admitting to loving a language ‘burbling up in play’. From one great linguists to another, O’Siadhail tells him he is as good a reader as, ‘you’ll get to understand your punning riverrun’, but counters, ‘I know the charge of words, and yet and yet’.
He wonders if his fellow Jesuit-educated writer’s works hold, ‘a microscope that is too small in scale’, and whether, ‘in the end does anything take flight’. This might come as a relief to those who have baulked at Finnegans Wake’s circumlocutions.
O’Siadhail is suspicious of a character ‘so proud and so obsessed’, for whom others are ‘walk on parts in your world’s play’. He scorns the, ‘dreamlike doodling of an introvert’. But there is high praise indeed for Molly Bloom’s soliloquy in Ulysses, including a playful pun of his own:
Still once at least, though in a woman’s voice,
I didn’t pun or try to be opaque
But spoke my shortest playful work of praise
And yes, in Molly’s yes I did reJoyce.
The other two Irish writers we meet are Patrick Kavanagh, ‘A kamikaze trusting in God’s wind’, who, ‘In hungry times’, paid the price’, for being a ‘peeping Tom who lusts for paradise’; along with praise for Brian Friel’s ‘impish wit’.
Notably absent are Seamus Heaney (who has perhaps been canonized prematurely?), and Samuel Beckett. Elsewhere O’Siadhail has criticised the interiority of Modernists, who refused to take responsibility ‘for shaping a wider meaning’. He continues:
Apart from the risk of solipsism and plain self-indulgence, there is the risk of turning poetry into a kind of private piety, which ends up marginalising poetry or branding it as some kind of academic pursuit not appropriate to the ordinary reader of books.
Refreshingly, however all-encompassing his themes, O’Siadhail’s language is never self-indulgent, and always endeavours to inform.
III – ‘The Dismal Science’
O’Siadhail tells the story of the making and undoing of our modernity by theorists and movers and shakers, as he seeks to reshape our current approaches. The self-imposed constraints of metre, and often rhyme, bring a pleasant economy of expression.
O’Siadhail’s ambition to tell the story of our time in The Five Quintet recalls the Roman poet Ovid’s Metamorphosis, which draws together the mythologies that informed an understanding of the ancient world in order to forge a new consciousness. Here the Classical titans give way to seminal figures such as Adam Smith, Karl Marx, Thomas Malthus, Karl Marx, J. M. Keynes, Milton Friedman and Amartya Sen, along with men of commerce, who are today often vemerated as heroes.
The bargain struck, the business done,
The dealer’s will and drive for wealth,
Our new concern with number one.
One self-interested specimen on display is Ireland’s own Michael Fingleton:
Still bent on short-term deals to boost
A bottom line. A bonus-gained,
Already on your way to ruin
All caution to the winds – who cares?
Ambitious tiger burning bright
And brazen in your riot-run
You do not know the dust you’ll bite.
It seems unlikely O’Siadhail sought legal advice on the potential for defamation in this section. It would certainly make for quite a trial to find the poet in the dock against the disgraced banker. A defence of justification should be available for the following lines:
Small loaners find you’ll go to law
To take your pound of flesh to pay
What’s owed; for bigger borrowers
You bend or buck to make the rules,
Indulge whatever debts occur.
There is a nuanced treatment of Adam Smith’s contribution to economic theory. Laissez faire, permits ‘the hidden hand’ to operate, leading to competition which generates efficiencies, but which at all times requires vigilance against ‘crafty dealers’ in league, ‘to fix a price and profit by intrigue’.
O’Siadhail’s ‘modern mind’ cannot understand, however, Smith’s failure to rail against children being harnessed in black holes ‘Deep down in Durham’s shafts and pits’. He also points to the irony of merchants, ‘Whose mean rapacity you taunt’, adopting Smith as their first forebear.
O’Siadhail has interesting reflections on Robert Malthus, who may yet be vindicated in his prediction that food production capacity will not keep pace with the demand of a growing population:
Your thesis bites so near the bone.
Malthusian views now haunt our thoughts;
These times will know a darker tone.
Is this the onset of a devastating Climate Change he is referring to?
O’Siadhail is conflicted in his appreciation of Karl Marx, hailing him as a visionary who foresees ‘as no one else had seen’, that four hundred billionaires would hold just half our wealth, alongside the ‘constant gyres of boom and bust’, apparent in late capitalism.
Karl Marx, ‘a know-all coldness’.
But according to O’Siadhail, the Communism that Marx imagines contains a core failing evident in its designer, ‘a know-all coldness at your core’. Indeed, being a ‘know-all’ is an oft-repeated barb, leading to the delusion of utopia. This point is central to O’Siadhail’s diagnosis of what has brewed many of our present troubles. Thus Marx is condemned for failing to conceive of compromise, ‘Where conflicts would be reconciled’.
We also meet J.M. Keynes who learns by listening to his peers, and is thus lionised as a ‘Soft changer, saint of step by step’, who recognises how, often, only government stimuli will lift an economy out of the doldrums:
The system does not cure itself;
So maybe it needs money lent
To make it flow and multiply
Far less favourable is O’Siadhail’s assessment of Milton Friedman, another ‘know-all’, whose rigour ‘will room no doubt / Your mind demands all black and white’. While acknowledging he served up some neglected thoughts, O’Siadhail chides him for using Keynes’s ‘one defect’ – of failing to appreciate the significance of monetary supply – to justify opposition to all state interference with the ‘hidden hand’.
Instead we find: ‘Free flow finance gives quick-fix gains / But blows up bubbles that must burst’, where, ‘The wily then are winners all’. O’Siadhail plumbs for the Scandinavian laws: ‘Where weak need not go to the wall’.
One Scandinavian theorist we meet is Thorstein Veblen, who reveals an acute understanding of why workers are not always sympathetic to Marxist ideas.
Society does not cohere in hate–
All workers really want to emulate
Their boss – the weak are would-be rich at heart;
If Marx had not been wrong and me not right
The poor would tear society apart.
O’Siadhail sees a need for more than Marxist materialism to meet the challenge of inequality. The height of wisdom arrives from a woman, and ‘cub economist’, Kathryn Tanner, who finds in the ‘love-dream born of Bethlehem’ the possibility of mending the distortions of the market place.
Tanner, through O’Siadhail, says:
Is this utopian, I hear you ask,
A heaven here on earth, a hopeless task,
Another revolution run roughshod?
O no! It’s here and now we must uphold
The common right of all to gifts of God.
This is perhaps Dietrich Bonhoeffer’s ‘Christianity of this world’, grounded in earthly challenges, rather than lofty metaphysics. One might also discern the influence of his intellectual brother-in-arms the theologian David Ford.
IV – The Art of the Possible
The next section, entitled Steering, meditates on good governance. O’Siadhail decries the fantasists of left and right, while bemoaning ‘tweedle dee’ and ‘tweedle dum’ politics, such as we find in Ireland. He warns: ‘the thieves of power / Come noiselessly in nights of apathy.’
O’Siadhail’s continues to inveigh against ‘know-all’ attitudes, warning the reader to guard against the real sympathies of utopians.
Fear ideas that outreach the heart,
Chilled compassion of the ideologue.
What purports to pity broken lives
Often hides a know-all arrogance
That wants to own the future and the past,
So refuses, starting from the now.
Greedy for the perfect all create
Hells of blood and soil and golden age.
Readers might be intrigued by his descriptions of Margaret Thatcher, ‘Forthright Grantham grocer’s girl’, as an autocrat. Her parvenus attitude reflects Thorstein Veblen’s earlier insights into the aspirational, “would be rich”, working class:
Some who shin the tall and greasy pole
Carry in their bones a sympathy,
Want to spare all comers such a climb;
Others vaunt their courage and condemn
Weakness they had fought to overcome,
See all frailness as a threat to power.
Margaret Thatcher: tearing apart society’s ‘love-ravelled fabric’.
In O’Siadhail’s account Thatcher is prompted by Keith Joseph, ‘To rethink all in Milton Friedman’s words’. This leads to the tearing of society’s ‘love-ravelled fabric’.
There is also an intriguing description of the arch-networker, Jean Monnet, one of the original architects of the European Community. O’Siadhail traces the current fraying of the Union right back to the failure of Monnet and others to conjure, beyond simply commerce and trade, a European identity, based on ‘deeper bonds and ties’.
Perhaps writing in the wake of the Greek and Irish bailouts, O’Siadhail seems wary of ‘Brussels’ one-fits-all’ approach:
Starred blue flag so dutifully raised,
Still not fluttering in our chambered hearts
Heaven is no timeless superstate.
In Canto 5 of this section, ‘A Beckoned Dream’, O’Siadhail reveals a political paradise comprising of William Ewart Gladstone, who accepted Irish Home Rule, Mahatma Gandhi, Dag Hammarskjold, the ‘United Nations’ guiding star of peace’, Nelson Mandela and, less convincingly, former Irish President Mary McAleese, who is commended for building sectarian bridges among ‘Ghosts of Europe’s once religious wars.’
I found this choice puzzling as McAleese was more of a figurehead as Irish President, and did less to interrogate the rising tide of inequality in Ireland than her successor Michael D. Higgins. Moreover, McAleese was an electoral candidate (in the 1987 General Election) for Fianna Fail under the corrupt leadership of Charles Haughey, who also tactically rejected the reconciliatory Anglo-Irish Agreement in 1985, and her Presidential candidature came during the tenure of another tainted figure in Bertie Ahern.
I would prefer to have seen greater emphasis on environmental responsibility in this cockpit, as humanity stares down the barrel of self-inflicted ecological collapse. Perhaps some will be frustrated by the idea that political change cannot arrive more quickly than in ‘Fractions less imperfect than before’, considering the challenges that now press against us, but his emphasis on the value of dialogue is surely correct: ‘Gaze-to-gaze in our humanity / Enmity we can thaw … ’
V – God and Science
The two final cantos Finding and Meaning, covering Science and Philosophy, might stretch most readers more than the first three; although O’Siadhail never succumbs to drawing too liberally from his rich pallet of languages and knowledge. It will be intriguing to encounter scientific responses to his account of the great leaps forward in our understanding of the universe.
Following his rejection of the fixity of political utopias, O’Siadhail sees a cosmos born of Heisenberg’s Uncertainty Principle, as opposed to a ‘knotty crossword yielded clue by clue’ that is capable of completion. Here we encounter a God that plays dice.
In Meaning, O’Siadhail continues to riff (in Dante’s own terza rima) on the unknowableness of the divine:
Allow our God a purpose not our own
and here outside a timeless roundelay
we dance within our fragile ecozone
Here we meet the shades of Martin Luther, John Calvin, Rene Descartes, John Locke, Immanuel Kant, and a sneering Friedrich Nietzsche, who is condemned for a lack of compassion, and an unwillingness to compromise, yet:
Despite his detached mind’s strange solitaire,
for all mad Nietzche’s overreaching claims,
his genius shows how humans overbear;
Next come Sigmund Freud, Bertrand Russell, Martin Heidegger, Jean-Paul Sartre – dismissed as a ‘a braggadocio of angst that sinks / to vanish in the nothingness of hell’ – Søren Kierkegaard, Emmanuel Levinas, Paul Ricouer, Said Nursi, and Jean Vanier, who wonders ‘What if the weak become our first concern / what if such love decides our balance sheet’.
Vanier also offers encouragement to the poet:
this poem may be a slow fuse to guide
the moments in our psyches which allow
an amplitude, a deeper second sight.
Then Hannah Arendt again condemns:
Utopians who weave their gossamer
ideal never see the here and now;
for such far sight the present blur,
We also meet O’Siadhail’s first wife, who died some years ago after a long illness:
In your compassion, Bríd, I think I grow
and understand how only love can heal;
I learn to feel what others undergo.
Finally, there is a dreamy vision of Paradise in which O’Siadhail travels along a path between two parallel rows of trees each ‘interwoven with its counterpart’, ‘in curves of paradox which shape the light’.
VI – Poetic Futures
O’Siadhail’s The Five Quintets synthesises many of the great intellectual questions of our time. In so doing O’Siadhail fits Robert Graves’s description of a poet as, ‘the unsatisfied child who dares to ask the difficult question which arises from the schoolmaster’s answer to his simple question, and then the still more difficult question which arises from that.’ O’Siadhail keeps asking the big questions, having refused the easy chair of academia, where poetry often becomes an obscure word game, and a private members’s club. Authentic poetry may still be difficult, but this arises from considering profound questions.
The length of The Five Quintets also poses the question as to whether long form, epic, poetry may come back into vogue.
Previously, the Canadian literary critic Northrope Frye argued that Edgar Allan Poe’s essay ‘The Poetic Principle’, published posthumously in 1850, had a ‘tremendous influence on future poetry’. Poe proposed that a long poem was a contradiction in terms, and that all existing long poems of genuine quality consisted of moments of intense poetic experience, ‘stuck together with a connective tissue of narrative or argument which was really versified prose.’
Frye regarded this as preposterous, but a preference for brevity, which may mask a lack of ambition or vision, is still apparent.
May we revisit a Romantic Age to recover long form poetry, when poets, such as Coleridge and Shelley, were participants in scientific debates? Indeed the word science was only coined in the 1830s. Since then it has become the preserve of specialists.
The master poet. Image (c) Julia Hembree Smith.
I was a little disappointed not to meet the shade of Shelley, who had less than thirty years to impart his genius. Perhaps O’Siadhail shrank from the apparent violence of his near namesake’s earlier pronouncements on the ‘necessity’ of atheism and the revolutionary sentiments of much of his early verse, but over the course of his short life his outlook mellowed.
Just as Shelley’s challenged vested interests, similarly I suspect The Five Quintets will make some readers distinctly uncomfortable: first, it exposes gaping holes in most of our appreciation of the wonders of human thought and creation; secondly, it challenges the social and economic structures we live under; thirdly, it dismisses the delusional quick-fixes of utopians; finally, he challenges a prevalent view that religion and science are irreconcilable.
I also anticipate that the poem will only be given the credit it deserves in Ireland once it has received the imprimatur of international critics.
The Harp needs more than tuning. The single most important and useful change we should make to our Constitution is to remove the first paragraph of Article 45 which reads:
Directive Principles of Social Policy
The principles of social policy set forth in this article are intended for the general guidance of the Oireachtas. The application of those principles in the making of laws shall be the care of the Oireachtas exclusively, and shall not be cognisable by any court under any of the provisions of this constitution.
As detailed below, this article provides clear instruction to the Oireachtas to ensure the material welfare of the people, but, crucially, prevents any meaningful judicial enforcement.
Article 45 covers a lot, instructing the Oireachtas:
to promote the welfare of the entire people.
to secure wage equality and sufficiency.
to manage the natural assets to ‘subserve the common good.’
to prevent free competition from detrimental concentration of essential commodities.
to manage credit for the benefit of the people.
to ensure private enterprise is efficient and where lacking be supplemented by the State.
to safeguard the interests of the weak and needy.
to ensure the health of the people and prevent exploitation.
There is so much to welcome here. It is clear, humane, balanced, and entirely workable. Sadly, our Constitution grants the Oireachtas, and hence the Government, a judicial free-hand, and so allows them to ignore their responsibilities.
An amendment to remove the offending ‘cognisable’ clause, highlighted above, would allow judicial oversight of the vast majority of Government business, requiring efficiency, charity and compassion.
There is limited jurisprudence on the matter. Initially the courts refused to countenance any argument appealing to Article 45, but it has also served as guidance, insofar as it has been used to inform decisions. This progressive approach to allow reference to the Article has yet to be accepted by the Supreme Court, and current conservative thinking reckons it to be clearly beyond the competence of any court: ‘an invalid usurpation of legislative authority’, and a breach of the separation of powers.
Quite apart from rendering these goals easily ignored by the government, as citizens we have no recourse in law against any government for failing in its duties. Witness the Housing Crisis, Direct Provision, wage inequality, the gap between the minimum and a living wage, the destruction of natural habitats, commercial exploitation of natural resources, multinational tax avoidance, and the general inefficiency of public services, especially health care in all its forms.
Instead, our government suggests we turn our attention to the Blasphemy clause. This is welcome among secularists, profoundly uncomfortable for the devout, and so will stir a lot of debate but it will make no meaningful difference to the lives of people.
Consider one issue afflicting the Nation: the Housing Crisis
The ideology that free markets are inherently efficient is rampant across the world, and clearly evident in Ireland. The common belief that only very lightly regulated business can achieve efficiencies unobtainable in the public sector is especially clear in our Government’s current policies. This avoids both the fundamental conceptual problem of measuring efficiency in terms of money, or more generally wealth creation, and also breaches sections 1, 2-ii, 2-iii, 2-iv, 2-v, 3-ii, and 4-1 of Artcle 45.
Rents are rising rapidly, and are already 23% above the pre-Recession peak.
Rather than exercise Eminent Domain and issue Compulsory Purchase Orders, an old and well established technique of Government, to buy and re-use exiting property to house families, the Oireachtas is considering the Home Building Finance Ireland Bill, which proposes:
to provide for the establishment of a company called Home Building Finance Ireland (HBFI), to increase the availability of debt funding for residential development in the State. HBFI will provide financing to developers seeking to build viable residential development projects in Ireland on commercial, market equivalent terms and conditions.
The Bill facilitates funding of HBFI from resources currently held by the Irish Strategic Investment Fund (ISIF), the granting of the necessary power to the National Treasury Management Agency (NTMA) to provide staff and services to HBFI on a cost recoverable basis, the granting of specific powers to HBFI to enable it to carry on the business of residential development finance, and ensures appropriate accountability for HBFI.
This overtly favours property developers, contrary to the common good. Indeed, the cost of administering this HBFI will likely run to many millions, millions which could be spent directly by the Government on building and maintaining public housing.
Consider section 2-iv of Article 45 states:
that in what pertains to the control of credit the constant and predominant aim shall be the welfare of the people as a whole.
This bill favours developers over the people who are in most need of housing. It is against the spirit of Article 45, but our current Government is happier delegating responsibility to poorly overseen private quangos. This is just one example of why we need to be able to challenge our Government in our Courts.
Were we to remove the offending paragraph we could not only pursue our indolent government in our Courts for their derelictions of duties to the people; we could also ensure that all future legislation would take full account of our socio-economic rights.
This is not a charter for vexatious litigants, it should not and would not allow suit against the Government for minor infringements. The Supreme Court is, by necessity, selective in the cases it hears, and once a matter is decided there the precedent is binding on lower courts. But the doctrine of Separation of Powers should not allow the Supreme Court to deny jurisdiction over any part of our Law.
Let us recall that these principles of Article 45 are already for the guidance of the Oireachtas. That our elected representatives neglect their responsibilities is nothing short of abhorrent.
It is our Constitution and we must change it. It is up to us as citizens to elect representatives that will introduce legislation for a referendum to fix this broken string.
Tune into any Irish radio station, and it is hard to escape the constant flogging of motor cars: RTE’s flagship ‘Morning Ireland’ is associated with Opel; sports bulletins on the same programme are brought to you by Kia; traffic introduced by Hyundai, only afterwards to be announced as ‘AA Roadwatch’. Ads for other brands such as Mercedes and Peugeot generally feature during commercial breaks, seemingly every third or fourth slot. By early evening it is ‘Drivetime’; while over on Newstalk, you find Ivan Yates’s ‘The Hard Shoulder’.
Meanwhile, national newspapers carry regular motoring supplements – with adverts also layered through the main sections. In Ireland car ‘culture’ not only prevails, it dominates.
Ostensibly innocuous, if anything the adverts appear reassuring: smooth voices caressing parents into protecting their little cherubs inside whichever metal-cocoon-on-wheels they are selling. Branding imbues these vehicles – or ‘estates’ – with a pioneering sense of ‘Discovery’; a ‘Highlander’, ‘Land Cruiser’ or ‘Land Rover’ ranging across a great sweep of virgin landscape, as opposed to the reality of sitting for hours in traffic.
The not-so-subliminal-message is that a shiny-new-car is a good sign. But car-usage is blatantly contrary to the national interest, if we are to reduce greenhouse gas emissions and associated fines. Transport, a substantial proportion of which is private car-usage, accounts for approximately 20% of all national emissions.
As long as media outlets receive hefty advertising revenue from car importers, there will be an inducement to avoid questioning our car culture. More obviously, vehicles are frequently offered as prizes in competitions, most recently on RTE’s ‘The Late Late Show’ on the 25th of May(3). By contrast, the lowly bicycle is rarely, if ever, considered prize-worthy.
Lone cyclist, Charlemont Bridge, Dublin.
II – Cyclist ‘deaths’
Typically, when a cyclist is killed headlines and news bulletins state he has died in a collision – a passive inevitability arising from being on the wrong side of an autonomous vehicle. Yet such machines are under human control. Would it not be more accurate to say a cyclist has been killed?
Alas, neither cyclists, public transport users, nor pedestrians tend to purchase media space, despite comprising the vast majority of those in transit across Ireland, particularly in urban areas, in which most of the population now resides. Where there is coverage of transport alternatives it usually relates to how these affect motorists, as where bus lanes generate traffic jams, or where cyclists create a nuisance by failing to observe the law.
Little substantive probing occurs into improvements to the transport infrastructure – or indeed how Ireland stacks up internationally.
Apart from being presented as a nuisance, on those rare occasions that cycling is treated positively, it is depicted as good for children or fitness. But rarely, if ever, is it taken as a realistic alternative to the car. Overwhelmingly, the message is: four wheels good, two wheels bad.
Last month, a cyclist was killed by a driver turning a lorry at the main N11 junction immediately outside RTE’s premises in Dublin(4). Coincidentally, currently there are plans to develop a new vehicular junction along the N11 on lands formerly owned by RTE that are being redeveloped for housing. The plans are attracting objections, alleging the proposed provision for cyclists is unsafe and substandard(5).
Notably, the route is a major cycle artery to the country’s largest university, University College Dublin. The RTE radar does not appear to have picked up an important story on its doorstep.
III – Cars In Their Eyes
One basic measure the national broadcaster could make to raise public confidence would be to provide an easily accessible public declaration of any direct remuneration, ‘gifts’, or other contractual arrangements into which RTE or its senior personnel enter into with third parties, including car dealers and importers. This would be in line with the transparency the BBC demands of its employees(6).
It is of interest that over the years reports have emerged of various ‘stars’ being provided with complimentary cars by dealerships. As far back as May 2005, Tommy Broughan TD called for transparency, informing Dáil Éireann that Ryan Tubridy had the use of a Lexus, while Pat Kenny and Gerry Ryan (both then contracted to RTE) had ‘relationships’ with BMW and Mazda respectively(7).
Tubridy currently presents ‘The Late Late Show’, which is ‘sponsored’ by Renault. Earlier this year his comments – which the Dublin Cycling Campaign described as ‘casual incitement of hatred’ – attracted five hundred complaints to the broadcaster. He had suggested that people who (legally) cycle two abreast should be ‘binned‘(8).
Given RTE receives almost two hundred million euro per annum from the public through mandatory TV licences, surely the Irish people have a right to know whether Mr Tubridy continues to be provided with a vehicle by any outside firms.
What information there is available is generally gleaned from marketeers’ press releases. Investigations into possible conflicts of interest are almost unheard of, at least in public.
Meanwhile, an opinion piece last year by RTE’s Countrywide presenter Damien O’Reilly in The Farmers Journal ridiculed Irish cyclists for wearing luminescent clothing to ensure their safety: this was ‘aggressively coloured’ as O’Reilly put it(9). Separately, the Sunday Times revealed (following a successful freedom of information request) that O’Reilly had been paid for work done on behalf of An Bord Bia in Dubai, which was approved by RTE management(10).
‘Moonlighting’ of RTE stars has given rise to further controversy in recent months, with Claire Byrne landing herself in hot water over work done on behalf of financial services firm Davy’s(11).
Elsewhere there has been a failure to reveal corporate funding of programming. Phoenix Magazine reported that Derek Mooney’s Programme ‘Turf Life’, broadcast on May 4th 2018, was supported financially by Bord Na Móna, but this was not declared in the programme’s credits(12).
IV – George’s Marvellous Meddling
Over on Newstalk, George Hook set himself up as the champion of the poor downtrodden motorists, while castigating other road users – such as cyclists of course!
In 2015 on daytime television Hook declared that he ‘hates cyclists with a passion‘(13), before stating: ‘They do what the hell they like. They’re a threat to themselves, they’re a threat to pedestrians, and ultimately they’re a threat to motorcars, as motorcars trying to avoid these lunatics will have an accident.’
Notably, Hook has previously been provided with a free car by Peugeot. RTE’s own website carries a report from June 22nd, 2011 in their ‘Motors’ section, entitled (seemingly without irony) ‘508 Hooked’, in which ‘Peugeot Managing Director Geroge Harbourne said: ‘George is an excellent brand ambassador for Peugeot. We very much look forward to working with him to increase the awareness of the Peugeot brand in Ireland, through his high public profile’ (15).
V – Increasing Obsolescence
Last year, national car sales dropped 10%, yet contrary to perceived wisdom this did not coincide with economic stagnation(16). Increasingly, those fortunate enough to get by without a car realise that these metal boxes no longer represent freedom, but are instead a costly burden best avoided.
Cars are good for a weekly shop – but so is a taxi – and in any case the traditional weekly shop is a decreasing habit, especially among the younger generation. Yet perversely, as more people move away from cars, the national broadcaster sings the praises of the internal combustion engine with increasing vigour.
During the ‘Bertie boom years’, many first-time buyers bought a ‘starter home’ far from Dublin, which required a long daily commute by car. This was often endured in the hope of returning to Dublin at some later date. Alas many of those dreams have receded.
These days, although accommodation in Dublin is in notoriously short supply, most of the younger generation are nonetheless opting to stay put in the capital, and avoiding the daily imprisonment that car dependency brings. Wander around the ‘go-getter ghettos’ of Google’s HQ on Barrow Street, Docklands, and East Point Business Park: cyclists, pedestrians, and public transport users abound, but there is little sign of cars.
In Dublin twenty years ago taxis were notoriously rare, and buses did not enjoy their own lanes. Having a motor in those days was a distinct advantage. Yet roll on two decades and owning a car is arguably more of a burden, and increasingly identified with ill-health.
The link between car dependency and obesity is well established(17); sadly, Ireland could be set to become the most obese country in Europe(18), which in part reflects our car dependency. Yet instead of discussing the obvious links, the Irish media is more likely to allude to the danger and zealotry of cyclists. Could it be that the idea of cycling as a normal mode of transport for regular people is too much of a threat to vested interests?
VI – A Gathering Storm
The New Scientist(19) reported that the fumes created by car engines tend to have a worse effect on those inside vehicles, rather than outside, as had previously been believed. That lovely ‘new car smell’ may actually mask toxic odours, which the driver and occupants might otherwise detect. For example, PM 10s are among the numerous known carcinogens created by diesel emissions(20).
Another report recently featured in the UK media indicates that a class action is being brought against Volkswagen(21), following the emissions scandal, which involved the manufacturer lying for years about the level of toxic fumes generated by its vehicles. This may be the tip of a large iceberg.
If it turns out that children developed asthma from riding in such vehicles – and if there is no background family history causation is plausible(22) – the emissions scandal could explode further, with major consequences in terms of costs to manufacturers, and changes in public policy.
Unsurprisingly, there has been little coverage of this in the Irish media, but the story could be of even more relevance here. Firstly, our greater car-dependency exposes us to greater danger. Secondly, the manufacturer associated with misleading governments, the public, and owners – Volkswagen – was the top-selling brand in this country between 2012 and 2016(23).
That is a triple-whammy to which Irish people may have been particularly exposed – yet hardly a peep from anywhere in the Irish media. Might we see greater coverage of such issues in mainstream Irish media in the years to come? Don’t hold your breath, unless that is you are being passed by a noxious vehicle belching out toxic fumes.
On May 8th RTE’s Freedom of Information Officer accepted a Freedom of Information Request from Cassandra Voices seeking records of payments or payments-in-kind from motor car dealership to leading RTE stars that have been approved by RTE management since January 1st, 2017. RTE have 30 days in which to respond. Details will be revealed in the next edition.
(1) Untitled, Belfast Telegraph, ‘EU using Dublin as example of worst-case urban, 4th of October, 2016, sprawl’ https://www.belfasttelegraph.co.uk/breakingnews/breakingnews_ukandireland/eu-using-dublin-as-example-of-worstcase-urban-sprawl-28409383.html
(23)Melanie May, ‘These are the 5 top-selling cars of 2017 so far’, downloaded 29/5/2018 http://www.thejournal.ie/best-selling-cars-ireland-2017-3483985-Jul2017/